Why is Datafication Required

By |2023-03-22T13:25:56+05:30March 22nd, 2023|Categories: Marketing|

Datafication is the process of converting various types of information, including human behavior, economic activity, and social interactions, into digital data. The need for datafication arises from the growing importance of data in today's world. The amount of data produced by human activities has increased exponentially in recent years, and organizations that can effectively capture [...]

All about the PPC model of Internet Marketing

By |2022-09-12T14:51:24+05:30September 12th, 2022|Categories: Marketing|

PPC means pay-per-click. It is one of the ways to advertise online wherein advertisers place ads on social media platforms and Google Ads. They are supposed to pay a charge according to the number of clicks on the ad. The ads that you see on the top of your search results every time you make a [...]