A content writer is someone who specialises in producing relevant, engaging written content for websites. Every website is designed with a specific target audience in mind and requires well-written, informative and generally high-quality content to speak to that audience. Typically, the content that a content writer will produce will contain keywords aimed at enhancing a website’s Search Engine Optimisation (SEO).
Keywords are specific, business-related words/phrases which internet users may enter when searching for certain services or products. By targeting these, content writers maximise the chances that people will find their content when they enter relevant terms into search engines.
Content marketing is a field that has grown rapidly in recent times, and as such content writers are in high demand. According to CMI, 78% of the increase in success for content marketers over the past year is attributed to higher quality content creation. And a whopping 47% of marketers are now outsourcing their content.